Warrington Wolves For A World First Rugby League NFT
The Warrington Wolves, a rugby club competing in the Super League, has become a world-first rugby league club to drop a non-fungible token collection.
The rugby league club took to Twitter to announce their collectable non-fungible tokens, featuring seven trading card style NFTs featuring star halfback George Williams.
Each asset also has what is known as ‘Unlockable Content’ which is only available for the lucky collectors who manage to purchase the NFT or win the auction.
Strictly limited to seven, each NFT comes with a personalised video message and physical framed Wolves shirt signed by the England international.
Warrington Wolves chief executive Karl Fitzpatrick believes a move to the digital space is vital to both the club and sport engaging a younger audience.
“I think number of supporters are still trying to get their head around it, but we’ve had quite a lot of positive feedback in terms of the club being at the forefront of new media and new platforms,” Fitzpatrick said.
“It demonstrates we are willing to push the boundaries and innovate and being progressive is one of our core values.
“One of our core values is to be progressive and therefore I think it’s really important we entered this digital space because these are the platforms younger supporters and audiences are engaged in.
I think it’s really important we entered this digital space because these are the platforms younger supporters and audiences are engaged in.
It’s important we as a club are on these platforms and speaking a language young people understand.”
Half-back George Williams also showed a keen interest in NFTs and cryptocurrency, leading him to do his own research and decide it was something he wanted to be involved in.
“I’ve been reading and watching videos and trying to get knowledge on it, and I spoke to Karl Fitzpatrick a month ago about it all and he mentioned it to me,” Williams said.
“Since then, we’ve had a few ideas and he’s come up with the plan to roll with it. It’s pretty new to me, but I’m pleased it’s gone ahead, and we’re the first club and I’m the first player in the sport.