Entertainment

A.R. Rahman’s Directorial Debut ‘Le Musk’ to Premiere at Cannes XR


Le Musk,” the directorial debut of Oscar, BAFTA and Grammy successful Indian composer A.R. Rahman (“Slumdog Millionaire”), could have its global premiere on the Cannes Film Market’s Cannes XR program.

The 36-minute movie is billed as a cinematic sensory enjoy incorporating digital fact, with movement, song and odor built-in into the narrative. It follows heiress and musician Juliet Merdinian, who, twenty years since she was once orphaned, seeks out the boys who modified her future with one robust reminiscence — that in their odor.

Rahman evolved the tale from an unique thought by way of his spouse Saira. They proportion a love for fragrance and needed to make use of odor as a story software in immersive cinema. Rahman directed from a screenplay by way of Gurachi Phoenix, but even so composing the rating.

“ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me. Aroma and music together bring warm memories subjectively for the audience,” Rahman mentioned.

The forged comprises Nora Arnezeder (“Army of the Dead”) and Guy Burnet (“Oppenheimer”) in lead roles, along Munirih Grace (“Pure”) and Mariam Zohrabyan.

“Working on the VR experience ‘Le Musk’ under director A.R. Rahman has been a beautiful journey where we found new artistic expression. Through ‘Le Musk’, we’ve unlocked a new, expansive frontier in storytelling where we hope to inspire and inquire through the senses. This film is an experience unlike any other,” mentioned Arnezeder.

Shot in Rome, “Le Musk” options inter-disciplinary experience coming in combination from world wide. It was once shot on 14 other cameras taking pictures super-resolution high quality video. Post-produced in stereoscopic 360 VR workflow at upper decision and body charge, “Le Musk” was once completed by way of 10 VFX properties from world wide with on the subject of a petabyte of information.

Thanks to a partnership with the Cannes Film Market and Cannes XR, “Le Musk” may also be skilled on the immersive VR chair by way of Los Angeles-based corporate Positron, which has movement, odor, immersive sound, and haptics built-in.

“Imagined with Intel and partners, the creative genesis of the film heralds a new frontier for new-age immersive storytellers like A.R. Rahman,” mentioned Ravindra Velhal, world content material technologist, Intel Corporation and govt manufacturer and VR generation director of “Le Musk.” “The film has state-of-the-art technology meeting the storyteller to push the boundaries of immersive cinema. With motion, music and scent integrated into the narrative, making it an unparalleled immersive VR cinema of its era – in ways you’ve never experienced before.”

The movie is produced by way of Rahman’s ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as affiliate manufacturers.

Cannes XR is a program from the Cannes Film Market devoted to immersive applied sciences and cinematographic content material.





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