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Back to Pride! Tel Aviv launches £1 million multi-channel campaign

The publish Back to Pride! Tel Aviv launches £1 million multi-channel marketing campaign seemed first on TD (Travel Daily Media) Travel Daily.

The Israel Ministry of Tourism along with Tel Aviv Municipality has introduced its new multi-channel marketing campaign celebrating some of the greatest weeks of the yr for the town, Tel Aviv Pride.

With a name as one of the crucial distinguished homosexual capitals on the planet, the town will likely be lit up for one week best in a sea of abnormal color, power and occasions. Starting from the ten June, Tel Aviv is making ready for 250,000 attendees to flock to the town – making it some of the greatest Pride fairs around the globe.

To make stronger the competition, the Israel Ministry of Tourism together with Tel Aviv City Hall has created the ‘Back To Tel Aviv Pride’ marketing campaign. Created to force consciousness of Tel Aviv Pride’s distinctive enjoy and recognise Tel Aviv as some of the greatest LGBTQ+ pleasant towns, the marketing campaign will even push tourism efforts following Israel’s announcement that the rustic is scrapping all covid access necessities.

Sharon Ehrlich Bershadsky, Director, Israel Government Tourist administrative center commented: “We’re really excite to be launching a campaign dedicated solely to Tel Aviv Pride. Our reputation as being one of the prominent gay capitals in the world is one that we’re all proud of so it made sense that we support the event in the way it deserves. We look forward to welcoming everyone from across the globe to experience Pride but it goes without saying that Tel Aviv is a welcoming and inclusive city year round.”

The publish Back to Pride! Tel Aviv launches £1 million multi-channel marketing campaign seemed first on Travel Daily.



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