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Japan pays a high price as it goes down market

TOKYO – Japan is cheap. Yes, you read that right. This may surprise – or astonish – those familiar with the country’s high value-added brands, its “bubble era” or Japanese land prices – touted as among the most expensive in the world.

It certainly flies in the face of conventional wisdom. But decades of stagnant wages, deflation and the gut-punch left by Abenomics have left Japan the Daiso of the world.

Examples? Out of 141 countries, Japan has the fourth-lowest starting salary. It has the lowest entry price for Disneyland. And Big Mac prices in Japan are on par with those of an emerging economy. 



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