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Club Med launches the evolution of its Kids Club (previously known as Mini Club Med®) to Mini Club Med + in Bali. This brand-new science-based framework inspired by Positive Education offers a fun-filled experience where play, cooperation and kindness are celebrated to help develop their soft skills while on vacation.
“Families are at the core of our offering at Club Med and this new enhancement of Mini Club Med + truly redefines the enriching holiday experiences children will have at our resorts. Over 70% of our guests from Asia visiting Club Med are families, we see the value and opportunity to empower the next generation with the character strengths they need to thrive in this fast-changing world.” said Rachael Harding, chief executive officer, East and South Asia & Pacific markets, Club Med. “We are thrilled to be able to launch this enhancement across Asia (excluding China) and highlight our commitment to delivering unparalleled and meaningful experiences for families.”
This much anticipated roll-out across Asia follows the successful test case in Club Med La Palmyre Atlantique, that has been specially formulated to address the changing needs of children and the rising expectations of parents, and directly responds to one of the major concerns, which is how to raise happy children? Holidays are very special moments in children’s development, where we believe creativity, courage, appreciation, teamwork or self-expression can be kindled and fostered.
Mini Club Med + is a Game Changer
At Mini Club Med +, kids are being prepared for the future. They will discover and develop unique character strengths around Creativity, Confidence, Connection, Cheerfulness, Courage and Cooperation (the 6 Cs of Mini Club Med +); vital soft skills to being happy, staying connected and growing with confidence.
One of such activities that the little ones can look forward at Mini Club Med + is the Ninja Bootcamp, where it requires them to design their own obstacle course and conquering it. The goal is to reveal a child’s unique character strengths and to develop his or her ability to effectively engage those strengths leading to increased self-esteem, energy and happiness. This approach echoes Club Med’s raison d’etre, perfectly matching the vision of Club Med’s founder, Gérard Blitz: “The purpose of life is to be happy. The place to be happy is here. The time to be happy is now.”
The program was developed in partnership with Professor Ilona BONIWELL, an Expert in Positive Psychology & Positive Education and a world leader in the field of Positive Psychology, with over 20 years of experience. A wealth of exciting new activities was designed to help children discover and develop their strengths. All of the original Mini Club Med activities such as sports and the Mini Club Med Show have also been re-engineered and passed through the same framework, to help nurture children’s soft skills, making them more than just fun activities, but truly enriching learning experiences.
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