In August 2021, Louis Vuitton , some of the favourite manufacturers for fanatics of luxurious and haute couture, introduced Louis: The Game , a recreation that permits customers to accompany a personality named Vivienne via a digital international looking for of unique postcards of the emblem which can be if truth be told NFT’s. Seeking higher achieve and involvement with younger customers, the emblem has introduced the arriving of recent NFT’s loaded with data across the logo’s two hundredth anniversary, in addition to a recreation replace.
Unlike different corporations that experience merely auctioned off NFTs, Louis Vuitton invitations lovers to resolve puzzles within the recreation to earn the proper to go into a chance of ten other NFTs that includes Vivienne in plenty of the emblem’s various appears. and that they’re going to be moveable between other platforms and can be utilized as profile pictures (one thing to which the brand new generations give numerous weight).
According to the emblem, the sport, Louis: The Game , has been downloaded greater than two million occasions and is to be had for each Android and iOS units . The recreation replace will be offering customers two new ranges that may simplest be performed by means of those that have completed the primary stage that comes within the first model of the sport and that may proceed to be to be had for brand new avid gamers.
The concept of the sport is to assist Vivienne in finding the 16 pages of a manuscript with details about the historical past of the emblem’s founder and the long-lasting trunks that he started production in France in 1858.
The postcards have been designed by means of Wenew Labs and Mike Winkelmann , aka Beelpe, the fashion designer of an NFT that was once auctioned by means of Christie’s in March 2021 for $69 million.
Louis Vuitton is a part of LVMH , the multinational conglomerate that owns 76 manufacturers and is experimenting with having a phenomenal presence for its merchandise within the virtual worlds and metaverses. In April 2021 LVMH introduced the introduction of the Aurora Blockchain Consortium , a blockchain in particular designed for the posh section.