Sports

Sportradar Continue As Official Data Partner Of International Tennis Federation


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portradar and the International Tennis Federation (ITF) have announced a three-year extension of their partnership, seeing the global sports technology company remain the official data partner of the ITF.

The agreement, which began in 2012, covers the World Tennis Tour and a number of other ITF competitions, also seeing the ITF work with Sportradar on a number of integrity-led technology projects, using Sportradar’s Universal Fraud Detection System to analyse global betting patterns.

Sportradar CEO, Carsten Koerl, said Sportradar will also create a suite of enhanced digital assets to connect tennis fans to the sport with fast, accurate, and reliable data.

“Sportradar is the world leader in helping leagues and federations across the globe maximize the value of their data whilst ensuring the integrity of sport,” Koerl said.

“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement.

“We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport,” he said.

ITF president, Dave Haggerty, said: “We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”



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