The publish The BC Effect – Find Yourself! Destination British Columbia unveils new marketing campaign seemed first on TD (Travel Daily Media) Travel Daily.
As shuttle resumes world wide, and Canada continues to welcome visitors after reopening its borders, Destination British Columbia is vying for global guests with the release of ‘The British Columbia Effect – Find Yourself’. The marketing campaign eyes global travellers having a look to get involved with the area’s landscapes.
The in depth CA$6.7 million advertising and marketing marketing campaign is designed to inspire shuttle to British Columbia in 2022 and 2023 from key global markets, together with the United Kingdom. Leveraging the worldwide emblem platform, The BC Effect, the marketing campaign goals to encourage travellers to achieve a special standpoint and in finding themselves inside British Columbia.
Capitalising at the development for herbal escapes, the vacation spot frame is spotlighting its unique and immersive stories throughout British Columbia’s landscapes.
Lisa Cooper, Destination BC’s UK shuttle business director, stated: “The campaign will share the authentic values and transformative powers of BC’s nature with visitors, creating an emotional connection with the province. We are looking forward to working with our travel agent partners to turn that into memorable, meaningful holiday experiences.”
The publish The BC Effect – Find Yourself! Destination British Columbia unveils new marketing campaign seemed first on Travel Daily.