Top 12 hotel booking revenue makers of 2021

The put up Top 12 resort reserving income makers of 2021 gave the impression first on TD (Travel Daily Media) Travel Daily.

SiteMinder has unveiled the lists of distribution channels that during the last 12 months introduced the very best reserving income to accommodations in Thailand and greater than 20 different of the sector’s most well liked tourism locations.

The listing for Thailand––in keeping with international tendencies––unearths a extra holistic on-line trade technique, consisting of each new and established strategies, is being taken via resort companies to achieve new shoppers and convey income. This holistic trade technique is composed of a better steadiness between direct and oblique income streams, with direct bookings keeping the 3rd place in Thailand—for the second one 12 months working—pushed via greater investments in reserving engines, resort web pages, metasearch, frictionless bills, fortify from resort specialists and specialist packages designed for conversion. Globally, direct bookings now rank as probably the most best two income drivers in additional than part (12) of all markets.

This 12 months’s lists additionally characteristic 29 new distribution channels, reflecting the present flair amongst accommodations to embody new income streams of their pursuit of latest shoppers. In Thailand, Sunhotels via WebBeds and DidaTravel debuted a few of the Top 12.

Other main findings supporting a better adoption of a holistic resort trade technique incorporated:

The maintained relevance of regional channels, in particular in places with ongoing lowered world shuttle. Channels akin to AsiaYo and ezTravel in Asia are new arrivals on SiteMinder’s lists this 12 months. In Thailand, Traveloka grew in reputation, whilst and DidaTravel’s appearances spotlight the continued significance of
Chinese travellers in Asian markets.

The ongoing significance of wholesalers for lots of lodging suppliers, with main bedbank Hotelbeds once more a few of the Top 12 in Thailand and in every vacation spot tested. Sunhotels via WebBeds used to be additionally a newcomer to SiteMinder’s Thai listing.

The constant efficiency of worldwide distribution techniques, which rose two or extra positions in Thailand and 6 different markets—Asia, Canada, Mexico, the Middle East, the Netherlands and the Philippines.

“We’re living in a new era of hotel guest, dominated by what we’ve identified as the ‘dynamic traveller’ who comes with evolved booking behaviours and preferences. Our data highlights the willingness of hoteliers to adopt both new and established methods to attract these customers, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business,” says SiteMinder’s senior director of worldwide ecosystem, James Bishop.

SiteMinder’s regional vice chairman of Asia Pacific, Bradley Haines, provides: “As the surroundings for accommodations continues to adapt, it’s satisfying to peer hoteliers all through Thailand embracing a broader vary of channels, each direct and oblique, to draw new visitors.

“This past year, alongside the continued success of direct bookings, regional channels and wholesalers, we also saw the strengthening performance of Mr & Mrs Smith, which jumped from twelfth as a newcomer in 2020, to the ninth position over the past year, reflecting the ongoing attempts of local businesses to attract travellers with a high net worth and the ability to commit to a greater length of stay. As market conditions change, it’s vital that hoteliers continually analyse and assess their online commerce strategies, and ensure they are educated on the distribution channels proving most effective in securing reservations and revenue for local businesses.”

In Thailand, the Top 12 resort reserving channels in 2021, in line with overall gross income made for all customers of SiteMinder’s platform, had been:


2. Agoda

3. Hotel web pages (direct bookings)

4. Expedia Group

5. Hotelbeds

6. Traveloka


8. Global distribution techniques

9. Mr & Mrs Smith

10. WebBeds – Destinations of the World

11. WebBeds – Sunhotels

12. DidaTravel.

The put up Top 12 resort reserving income makers of 2021 gave the impression first on Travel Daily.

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