For the primary time in its historical past, Victoria’s Secret , the enduring underwear logo, is teaming up with a store to carry its good looks merchandise to the shopper . The selected retailer is not anything not up to Amazon the place greater than 120 logo merchandise are already to be had, together with perfumes, lotions, creams and exfoliators. Greg Unis , CEO of Victoria’s Secret Beauty Division, defined: “Through analysis and buyer comments, now we have heard that customers wish to purchase Victoria’s Secret Beauty (merchandise) within the Amazon retailer. This is a herbal channel extension so we will be able to keep growing our good looks industry and succeed in consumers the place the goods they love are.”
The alternate in Victoria’s Secret technique is in keeping with a development through which well-established manufacturers that in the past most effective bought without delay of their retail outlets or web sites are starting to use retail outlets comparable to Target, Nordstorm or Amazon to succeed in their doable consumers. .
Victoria’s Secret has selected to start out this level by way of providing good looks merchandise (and no longer underwear) on account of the simplicity that it implies, since good looks merchandise don’t come in numerous sizes.
As Unis defined in a remark , the shopper already entered Amazon on the lookout for Victoria’s Secret products most effective to seek out merchandise from different manufacturers. Products from Victoria’s Secret and PINK Beauty at the moment are available to buy, together with Bombshell, Tease, Cool & Bright, Love and Heavenly fragrances.
In August 2021, Victoria’s Secret has spun off Bath & Body Works and is taking a look to succeed in doable consumers thru in the past unused channels. According to an inner corporate record , gross sales of Victoria’s Secret and PINK good looks merchandise totaled $900 million all through fiscal 12 months 2021. The corporate is making a bet on expanding this quantity with its presence on Amazon, the place it already has its personal segment .