Why rapper Macklemore says creating his golf apparel brand is a lot li

Golf is in most cases regarded as a quiet recreation. Everyone hushes respectfully as golfers tee off or line up their putts. But rapper Macklemore’s logo Bogey Boys is on a project to make the game just a little louder—a minimum of so far as the garments are involved. 

With vibrant cheetah-print polos, ’70s-inspired knit vests, or even a satin-lined fur coat, his golfing attire line is a contemporary tackle a game that has grown all through the COVID-19 generation. According to the National Golf Foundation, a report 3.2 million folks picked up golfing for the primary time in 2021

Macklemore’s personal golfing obsession began in 2018 whilst vacationing in Hawaii with friends and family. His buddies coaxed him into enjoying a spherical at the path at the back of the valuables. After some whiffs and shanks, he discovered himself in a bunker, able to name it quits. But he grabbed a 5 iron, settled himself, and attached for his first natural shot of the afternoon.

[Photo: Courtesy Bogey Boys]

Something clicked for him, and because that shot, there hasn’t been every week that has long past via the place he hasn’t discovered himself on a golfing path. “I love the serenity that it brings me,” Macklemore explains. “The greatest thing it’s given me is a game and an outlet to go out for 9 or 18 holes, turn my brain off, and try to get better at something that’s impossible to perfect.”

After getting hooked at the game, he temporarily grew upset with the clothes choices in quite a lot of membership professional stores. Inspired via the classic golfing type he admired all through the thrifting days of his early life within the Capitol Hill group in his fatherland of Seattle, the “Thrift Shop” rapper set about to create attire that no longer handiest carried out neatly at the hanging inexperienced but additionally could be fashionable sufficient to put on casually. After a 12 months of obsessing over materials, fonts, and designs, Bogey Boys launched its first line of attire in 2021, becoming a member of a rising record of classy golfing attire upstarts that incorporates Eastside Golf, Malbon, and Metalwood Studios.

[Photo: Courtesy Nordstrom]

Since that point, Macklemore has competed in quite a lot of PGA Pro-Ams, opened a flagship pop-up retailer in his fatherland of Seattle, and the succeed in of Bogey Boys continues to increase. The way of life logo is one in all 16 sports activities efficiency manufacturers featured in Nordstrom’s new pop-up, dubbed Sports!, which is encouraged via nostalgic sports clothing that holds as much as as of late’s efficiency requirements.

“Besides the obvious Seattle connection, Bogey Boys epitomizes the spirit of Concept 017: Have as much fun with your clothes as you do on the course,” says Jian DeLeon, Nordstrom’s males’s type and editorial director. “Bogey Boys takes the right aesthetic cues from vintage sportswear but updates the fabrication and fit for today. It’s technical and performs without feeling like a brand you couldn’t wear off the course.”

[Photo: Courtesy Nordstrom]

In addition to its Nordstrom partnership, Bogey Boys additionally has a standalone retail location in Seattle’s University Village buying groceries mall. 

Macklemore says it’s nonetheless surreal to peer Bogey Boys on fellow golfers and shoppers in the street. Whether he’s on a using vary or out and about, if he sees somebody dressed in the vintage-themed threads, he steadily approaches to go with their style.

He additionally attracts some parallels between what he’s doing now with the emblem and his tune. While no longer everybody will like each and every artist, if the artwork is excellent, comes from an unique position, and is providing one thing distinctive, folks will gravitate to it. The similar is right for clothes manufacturers, he says. 

“I think from the beginning of Bogey Boys, I thought there might be a lane [for the brand], but I had no idea if that was real or not,” says Macklemore. “People seeing something they like and believing in the overall vision was always the goal for me. To see where it’s at now, and where it can go is very cool.”

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