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Why Western sanctions on Russia will backfire

While Russia is leading a merciless war in Ukraine that has resulted in millions of Ukrainian refugees’ fleeing to neighboring countries, Western brands are on the exodus from Russia.

The closure of over 800 McDonald’s restaurants particularly stands out: McDonald’s was the first American restaurant to open in Russia, in 1990. Its arrival symbolized Russia’s new pro-Western era.

That era is rapidly ending, giving way to a quickly spreading revival of Russian nationalism. Such nationalism is a direct outcome of the country’s economic suffocation through sanctions and the West’s broad rejection of Russia and its war with Ukraine.




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